Posts Tagged ‘overlays’

EmTech at MIT

Thursday, September 25th, 2008

Hey folks, back with another post. Hopefully I’ll be more frequent with these now that the rhythms of school and Scripped have settled into a steady, up tempo beat.

I write my first correspondence from our Cambridge office about EmTech, the emerging technologies conference at MIT.

Click here and scroll to the bottom. Yes, there we are, your favorite screenplay software startup, playing with the big boys. I met some great people and learned about some fun companies. My favorite is EvenHere, a really innovative web video product placement company.

Ever wanted to buy that Burberry sweater worn by your favorite sitcom star? Now with the advent of flash overlays and contextual video ads, you can click and buy as soon as that character walks in the room.

Pretty cool, and it’s good news for Scripped.

Why? Because as soon as people figure out how to make money from online video, there will be a gold rush for good content. And where will they look for this content? They’ll come here, and they’ll pay you for your script.

The answer to this monetization riddle hinges largely on the work now being done by companies like EvenHere. They’re not the only ones. YouTube itself is another, with their yet-unmonetized billion video streams a day. I’m just saying that as soon as online retail shops start to see dimes and dollars rolling in from video ads and overlays, the game is going to change. Ad rates will go up, online producers will make money, and you, the writers, will hold the keys to the castle.

Until then, it’s a waiting game. At least it’s fun to keep writing in the meantime.

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