Hey folks, back with another post. Hopefully I’ll be more frequent with these now that the rhythms of school and Scripped have settled into a steady, up tempo beat.
I write my first correspondence from our Cambridge office about EmTech, the emerging technologies conference at MIT.
Click here and scroll to the bottom. Yes, there we are, your favorite screenplay software startup, playing with the big boys. I met some great people and learned about some fun companies. My favorite is EvenHere, a really innovative web video product placement company.
Ever wanted to buy that Burberry sweater worn by your favorite sitcom star? Now with the advent of flash overlays and contextual video ads, you can click and buy as soon as that character walks in the room.
Pretty cool, and it’s good news for Scripped.
Why? Because as soon as people figure out how to make money from online video, there will be a gold rush for good content. And where will they look for this content? They’ll come here, and they’ll pay you for your script.
The answer to this monetization riddle hinges largely on the work now being done by companies like EvenHere. They’re not the only ones. YouTube itself is another, with their yet-unmonetized billion video streams a day. I’m just saying that as soon as online retail shops start to see dimes and dollars rolling in from video ads and overlays, the game is going to change. Ad rates will go up, online producers will make money, and you, the writers, will hold the keys to the castle.
Until then, it’s a waiting game. At least it’s fun to keep writing in the meantime.
Sorry for being out. If you follow the blog regularly, you got a full dose of Sunil and newsletter archives. Charming as they both are, I thought I’d add my own splash of prose now that the fog has rolled in.
Ghiradelli chocolate, clam chowder in a sourdough bread bowl, triangles in the skyline, mist in the August air, and fog horns in the distance. It must be summer in San Francisco. And while San Francisco offers some of the finest in views and ethnic eats, it is also a hotbed for entrepreneurship. It made sense for one of the Scripped Guys to plant here for the summer.
Summer has gone by quickly. The days and weeks spent in this little breakfast nook with my computer, sipping on coffee bought at the marina mart down the street, working out the finer details of our scrappy screenwriting startup, have been lovely. I guess that’s why I wasn’t posting; it’s as though I didn’t even notice the time going by. It actually wasn’t until this morning when my very pretty roommate, the one who took me in for the summer, reminded me I haven’t posted in a month. Crazy, I thought. A month.
But that’s what happens between phone calls and drafts of PowerPoint presentations. Even companies promoting art need a business plan and investors. Nothing is cheap about starting a company, and when your founders are recent grad students under the age of 30, and not some 40 year old millionaires (like a few other startups we know), it’s tough. You sometimes get anxious. You sweat. And then you remember why you did it. It’s fun. You love your partners. The chase is a thrill. And maybe, just maybe, you’ll start to get paid.
But right now it’s not about the money. Not here with my coffee, looking out onto Scott and Chestnut. Not later today with my uncle and cousin on our way up to the family cabin. I am a firm believer that hard work and passion eventually pay themselves off. And Scripped has its share of millionaire friends, chipping in as needed.
So follow your heart and follow your art. The rest will take care of itself.
I just watched Purple Violets on iTunes. I needed something to occupy the 4-hour bus ride between Boston and New York this weekend, and I figured I should catch up on some movies.
I also learned that Purple Violets was the first major motion picture to be released on iTunes. I figured I owed it to Edward Burns to have a look.
It’s a movie about the complex romance between two authors and their friends. I always find it a bit odd when writers write about writing. Being at MIT and enjoying math theory a bit too much, I think of it as a fractal. You know, one of those things like a letter A which, when you zoom in, you see is composed of other little A’s. And when you zoom in on them, even more tiny A’s.
But that’s not really what I was thinking about as I watched Eddie’s movie. I was actually thinking how lucky we are to have him involved with Scripped.
In the coming months you’ll hear more from Eddie and Aaron Lubin, his partner in production. With their input and guidance we will build Scripped into the superb online screenwriting community we know it can be. It is our summer goal to make this the most happenin’ place to write, protect, and even distribute your scripted content. You can also expect to hear from Eddie and Aaron directly through a few new features we’re building right now.
If you have any ideas, please don’t be shy. Tell us by commenting here or writing to us at contact@scripped.com. We love to hear from you. Even Sunil and Zak will spend their weekends checking the Scripped email inbox.
I know because I check it too.
Below is a copy of the press release that we issued today!
Los Angeles, CA – On Monday, May 19th, Producers Edward Burns and Aaron Lubin reached an agreement to join Scripped Inc.’s Board of Advisors. Scripped Inc. is a digital media startup that launched “Scripped Writer,” a web-based screenwriting software platform.
Burns and Lubin will help the web-based startup’s short and long term business strategy. Scripped launched the beta version of its web-based screenwriting software in January of 2008 and has since built a user-base of over 5,500 writers from all 50 states, as well as from 50 different countries. Scripped is currently being used by students from UCLA, USC, Santa Clara University and Grand Rapids Michigan Middle School amongst a host of other educational institutions.
“We are thrilled to add Ed and Aaron to the advisory board,” said Sunil Rajaraman, president and CEO of Scripped, Inc. “Their industry knowledge will help us guide our short and long-term thinking. We want to provide the best possible services to our user-base and Ed and Aaron are the right guys to help us reach that goal.”
“Ed and I are excited to be joining Scripped’s Board of Advisors,” said Aaron Lubin. “We think the site will provide cost-effective access to screenwriting software and resources for aspiring young writers to succeed. We are looking forward to collaborating with Sunil, Ryan and Zak to help make this site a success.”
About Scripped, Inc.
Scripped Inc. developed Scripped Writer, the first completely free web-based screenwriting software for writers. Scripped Writer is an innovative software that functions like a standard word processor but automatically formats and catalogs each screenplay element according to industry standards. Scripped was co-founded by Sunil Rajaraman, Zak Freer and Ryan Buckley; Rajaraman is a former senior strategy consultant, and UCLA Anderson MBA student, Freer is a producer/director and graduate of the Peter Stark Producer’s Program at USC and Buckley is a dual degree student Harvard and MIT. To learn more, visit http://www.scripped.com.
About the Producers
Edward Burns has written, directed, starred in and produced eight feature films, including the award winning Brothers McMullen, She’s the One, Sidewalks of New York, The Groomsmen, and most recently Purple Violets. Burns’ gained worldwide critical acclaim for his performance as Private Richard Reiben in Saving Private Ryan. In addition, Burns has starred in several feature films, including James Foley’s Confidence opposite Dustin Hoffman and Rachel Weisz, 15 Minutes opposite Robert De Niro, and most recently the 20th Century Fox hit romantic comedy 27 Dresses opposite Katherine Heigl. To learn more, visit http://www.edwardburns.net.
Aaron Lubin has produced several feature length films including Looking for Kitty, The Groomsmen, Ash Wednesday and Sidewalks of New York. Lubin produced Purple Violets with Burns, which was the first feature length film to debut on iTunes. The move to release Purple Violets on iTunes was considered a pioneering move in the film industry, and the movie has since received positive critical acclaim. Purple Violets won “best feature film” at the Savannah Film Festival. Additionally, Lubin worked on the NBC television show The Fighting Fitzgeralds starring Brian Dennehy, as well as several Saturn commercials, in producing capacities.
To my loyal readers: I am sorry. I let you down. I, like many before me, did not complete the Frenzy. I had a vision, I had an idea, and I let the idea sit, then fester, and then dissolve. And now it is May.
I blame it on my schooling. MIT and Harvard, while probably not any harder than other programs once you’re in, still do a good job of lathering it on from time to time. We also had a huge month for Scripped. Lots of documents to be written, people to contact, and planes to catch. Sunil and Zak would not have been pleased if I didn’t put 100% into our latest round of document edits. Fortunately, we have some big news to show for it (just stay tuned… :0)
But I digress. The point of the Frenzy, I’m well aware, is to let all matters of the other 11 months outside of April go the wayside. I understand that, but like so many things, it is easier said than done! Instead, I will make it my own personal mission to do a great screenplay this summer, when the 3 of us Scripped founders go full-time at the same time for the first time ever. I’ll have 3 months to do it. That should work better.
To those of you who finished, I salute you! Congratulations for completing your first (or thereabouts) screenplay, and thank you for using Scripped. We are honored to serve, and please believe we sacrificed our own participation to make sure that your experience was the best it could be.
Minus that little glitch on April 1, I believe we have delivered. As you go forward in your writing careers, you can count on us to continue to provide the best screenwriting experience on the Net.
![[del.icio.us]](http://scripped.com/blog/wp-content/plugins/bookmarkify/delicious.png)
![[Digg]](http://scripped.com/blog/wp-content/plugins/bookmarkify/digg.png)
![[Facebook]](http://scripped.com/blog/wp-content/plugins/bookmarkify/facebook.png)
![[Furl]](http://scripped.com/blog/wp-content/plugins/bookmarkify/furl.png)
![[StumbleUpon]](http://scripped.com/blog/wp-content/plugins/bookmarkify/stumbleupon.png)
![[Email]](http://scripped.com/blog/wp-content/plugins/bookmarkify/email.png)
